De-risk your entry into a new market, before you hire a team for it.

Too early to hire anyone

An SDR needs a playbook. It does not exist yet. A salesperson needs warm accounts. Not there yet. A marketer needs message-market fit. Unknown. RevOps needs data. There is none.

Before any of those hires pays off in a new market, you need first traction and proof. That gap is exactly the job I do.

What I do

A 6 to 12 week sprint that builds and runs an outbound engine for your new market. One senior operator covering slices of all four functions, prospecting through measurement, handed over to you when it works.

After the sprint, Market Presence keeps the engine warm at lower intensity until you hire or expand.

What you actually get

Five outcomes, produced at once:

• Conversations: qualified meetings and replies with right-fit buyers.
• Awareness: hundreds of right-fit accounts hear of you for the first time.
• Top-of-mind presence: structured follow-up keeps you present while timing turns.
• Commercial IP: the playbook, the engaged account base, the learning record. Yours.
• Market intelligence: which segment responds, and whether the beachhead deserves more.

Booked meetings are one of five. The other four are why the work compounds.

Three proof points

The track record: 15 years selling B2B SaaS into new and existing markets at Box, HighQ (Thomson Reuters), FintechOS, and Rapyd.

The method: hypothesis-driven, and documented in the open on the Methodology page.

The incentives: commercials flex with risk. Project, retainer, or a hybrid, matched to your situation.